The Unicorn Pub - Calgary's Original Pub
The Unicorn Pub - Calgary's Original Pub was established in 1979 by the Irish Rovers and named after the famous Unicorn Song. The pub is located in the heart of downtown Calgary on a busy pedestrian mall. The Unicorn is steeped in Calgary history and has a warm comfortable atmosphere that welcomes all types of customer. The Unicorn is a very popular lunch-time and happy hour spot for the business crowd. It's very popular at night with the younger set. The pub has undergone a number of design and look changes over the decades. The most recent updates were completed in 2003. The Unicorn is a mix of timeless pub character and charm mixed with modern elements. http://www.unicorncalgary.com
The downtown business lunch and happy hour crowd, visiting tourists, and young late-nite party goers. The Unicorn clientele is a wide range of demographics and age.
The existing Unicorn logo retains some classic pub elements with some cleaner sport influenced lines on the Unicorn and colour elements. We'd like to create an updated logo and brand that is more text oriented that has a more modern look that will mix well with the existing logo. We'd like to have an orientation in landscape that would work well on exterior signage, online media, and stationery. The font choice can change and even colour usage can be modified.
Text elements like "Calgary's Original Pub" or "Est. 1979" can optionally be used in conjunction with the business name "The Unicorn Pub"
The design should not be too Irish or Celtic. A Unicorn incorporated into the design is not mandatory, a design without the horse may be preferred, or have the ability to stand on it's own without the unicorn element. The look needs to be contemporary with clean lines. No grunge, aged, or distressed appearance.