Groupola / Groupola.com
we are launching a new group buying website, similar to groupon.com, buywithme.com The website will feature a different deal every day customized to the users location e.g city. We want to have a theme of family, friends and work colleagues as the basis of the website is getting people involved to spread the word about the daily deals, referring friends and family to the website using online social sites, email and twitter etc. The more people that buy, the cheaper the deal. We want to have characters featured on the website – friendly, warm and smooth edged. We were also thinking about utilizing a bug theme (groups) – for instance ants (like letsbuyit.com) or aliens etc. We are totally open to any ideas you may have. We essentially want to portray happy users saving money and being social through using our service. We also need to capture the image of friends bringing on friends – spreading the word!
Men and women aged 22 – 45 that are looking for local deals and discounts. They are excited about using the deals.
Should show social, that people are spreading the word about the deals listed and getting their friends to buy the deal also.
Descriptive words: funky style, modern, fun, trustworthy
The brand must appeal to both men and women.
It should not be over the top, it needs a good balance between being fun and professional.
Keep the same colour for the font throughout - want to keep 'Groupola' as one word, rather than people reading it as two.