NoshPlanet needs an updated logo or logo set that will work in a range of uses, from web to mobile to letterhead & business cards, to shop window stickers (think VISA/Mastercard stickers on store doors) and as a new button for our app, twitter profile picture, G+ etc.
The logo should conjure up some combination of fresh food and environmental focus, with the food theme being dominant. It should be trustworthy and authoritative but fun, young and web 2.0. Quite a mixed bag but that’s what we need.
The logo will sometimes be used with various calls to action such as ‘Find us on NoshPlanet’, in the case of a store window sticker. So it will need to be able to work with that type of wording as required and in a way that it looks to be integrated, not tacked on. Where possible and/or at large scales, we would like to be able to include our tagline ‘Eat like the world depends on it’ so it sits comfortably with (or as part of) the logo, but it will not always be used with the logo.
For printed materials, we currently use the word ”NoshPlanet” rendered in Xenophone font with a colour treatment you can see on our website http://www.noshplanet.com. For small or compact uses, such as our app button, our twitter/fb/G+ profile picture, we are using the acronym “NP”, also in that font, but to some people this looks like “NO” (which is not a good thing!). Excellent scalability and/or using a strongly recognisable logo element as standalone representation of the brand is extremely important.
We like the non-standard typeface and the slightly earthy, relaxed look that Xenophone currently gives but we don’t like how it is difficult to reduce in size and retain visual impact. We have chosen the current colours, red because that is a common food-ish colour, rich and sumptuous, and green because of the sustainability focus we have. However we are very open to other colour ideas that achieve the 'sustainable food' message. We want to avoid green clichés: no hands holding planets please!
Lastly, NoshPlanet is part of a community, so this logo will often be placed alongside other logos. It should stand out (of course!), but shouldn't be so garish or elitist that it loses the idea that it is part of something bigger. It needs to stand out with clarity and simplicity. We have no idea how that translates into a design... that's why we're here. :)