Airy, fairly minimalistic, modern, sophisticated, upscale, elevated, whimsical,
appeals to a wide range of ages, female-oriented but not too girly girl
or juvenile, makes you smile.
Emotions to convey:
EFFORTLESS / STRESS-FREE
In the logos that are attached, we like the way those on the right side have incorporated an emblem within or next to their brand name specifically Drybar, Soulcycle, Pinkberry. All are clean, bold, contemporary, modern, fun.
Ideas to consider potentially incorporating into logo or site in classy way:
- Champagne popping / bubbles / champagne glass
- Balloon (P in a balloon?)
Long & Short version:
In addition to full Partyology logo, should also build favicon (down the road for use on mobile app, Facebook/Twitter profile, etc) -- (note: favicon is a small emblem like what you see in each tab of your browser or the icon for mobile apps or small icon for a twitter or facebook profile, etc.)