We've left the corporate world and have started milking goats. Our team loves everything about cheese and are excited to start making some of our own. Our farm uses no chemicals, we are naming each of our goats, and plan to create facebook and twitter identities for a few of our more charismatic goats.
Our farm uses no chemicals, is totally green and tended by us! We love the idea that we're urban farmers and going back to basics. We want to project the image of fresh, green (environmentally friendly), and delicious.
Anyone who loves cheese. Specifically, people who tend to eat organic, well educated, like to throw parties and pair their cheese with a little wine. Since we live in NY and Maryland, our target market is New Yorkers who shop at Farmer's markets, the chefs who like to buy local products, and potentially grocery stores like Whole Foods or Trader Joe's.
Our farm is called Stratford Farm, but want the name of our specific cheeses to stand out more than the name of the farm. The name of the farm should be smaller than the name of the cheese. Since we haven't finalized our cheese names, if you want to show an example name (like the ones I've listed below) that would be perfect.
Since we're selling urban, we'd like the logo to be very fresh, trendy, and simple. Ideally, we'd like a logo that can be adapted as we name our cheeses. The basic brand of the logo stays the same, but the image or text is changed based on the name of the cheese.
Some of the cheese names we've come up with are:
The idea is to keep it cheeky and try to be a bit sophisticated to appeal to the organic shopper.
If we are going to use an image of a goat, I'd like to it be concept, not a replication of a real goat. Perhaps a hoof or a horn rather than the whole goat? I'm not opposed drawing the body of a goat, but don't want the logo to look like every other cheesy farm logo. I wouldn't mind going a little retro with this concept either.
We'd like our logo to be used on business cards and on our website as well.