Vext is a startup in the field of discount clubs-i.e. in return for paying a monthly subscription fee, members receive discounts of up to 50% (but typically 10-20%) at over 225,000 retailers including approximately 7,000 car rental locations, 61,000 restaurants, 1,800 golf courses, 19,000 hotels, 23,000 shopping locations and 220 skiing locations. Additionally, the club will provide a monthly free companion airline ticket, group buying discounts, mobile couponing and price alerts. You can see similar products at http://www.shoppersadvantage.com, http://www.entertainment.com and http://www.amusementpack.com
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The target audience is middle income men & women (with a slight female skew) in the US aged 25-60.
Our requirements are simple-we are looking for your creative input to drive the brand positioning of the company so use your imagination. While we think we want a more modern look, you are welcome to surprise us with your take on what will be more attractive to members. As part of that thinking, you are free to choose your color palette.
We look forward to seeing what you create!
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