This is a local start-up business that really wants to target people who are keen to learn more about what they can do toward climate change, as well as protect themselve against high energy costs in the future.
Stay at home Mum's are a key demographic, due to their time availability at home during the week, and their interest in home environment.
Also people considering renovations will be particularly interested in getting an assessment, as opens opportunity for interest free loan (government initiative) to make any of the prescribed changes.
This is a residential only offering, so focus of the business leans towards encouraging people to act, & adopt empowering attitudes & behaviours towards sustainable living. It's a personal service, with a community feel.
Saying that I want a strong brand image. I intend to develop the business into other areas, e.g. online store for eco products, or/& gardening/permaculture services (though this is some way off) & therefore wish to have a Brand that is solid, transferable, and stands for our values of enviromental integrity and personal empowerment.