Color Palette: use your creativity
Type: use your creativity
Shapes: We favor wide, rectangular logos, much like the logo of Mashable ( http://mashable.com/ ). This basic rectangular shape is well suited to various situations, including a website header but also offline collateral such as business cards and letterhead. Fortunately, the word "wannittoo" is well suited to this shape.
>Sophistication. We realize that the implication of the word "want" may come across as seeming a little childish. We want to avoid this association; the wannittoo brand should seem playful yet sophisticated, like Google.
>Play. As mentioned above, we want the Wannittoo brand to convey an element of play or fun.
>Self Interest. At wannittoo, we believe that consumers must follow their self interest, and that this is a perfectly normal pursuit. By striving to make products and services better, and to make the consumer marketplace more effective, everyone wins. Companies become more efficient and profitable and consumers are more fulfilled.
>Energy. We want the wannittoo logo and brand to convey the passion and energy behind desire. Needs and wants are powerful experiences, and we want wannittoo to convey that power.