Take The Dog Too is a dog adventure brand. We are all about making life better by taking your dog on adventures with you. We celebrate the joy, fun, and positives of dog ownership. Our brand is built on the bond between a person and their dog.
Our target audience is millennial and Gen Z pet owners (18 to 36 years old). It is made up of about 60% men and 40% women. The audience cares about outdoor activity with their dogs, keeping their dog healthy, and staying on trend with pet products/treats. They turn to social media for information about dog ownership but also when looking to connect with the world.
Our target customer considers their dog to be a member of the family and is looking to give their dog the best life possible. Because of a commitment to a fuller life for his/her dog, our average customer spends more for healthier food, invests in pet insurance, and pays for training classes for their pet.
Take The Dog Too’s messaging focuses on the joy of having a dog and celebrates the special moments these creatures provide us. In the future, we could see our brand being a source of both inspiring photos and valuable information for pet owners. Our social media feed will be full of photos of dogs having fun.
We are willing to skew our branding to look a little “outdoors” focused.