BOY & Co. is new business specialising in gourmet milkshakes and fries. We are wanting the logo to be fresh, bold, impactful and easily recognisable, like seen in our uploaded images.Importantly, we want the logo to symbolise the personality of the brand. The logo must be able to be used for packaging, uniforms and a sign. We like the combination of bright, almost neon colours as the brand is playful and needs to stand out and be on trend. We also really like the font of the B, O and Y that we have uploaded as well as the "Hornstull Strand 4" colour pallet. At the moment we are looking at wanting a word mark logo, however, we are interested in seeing what an emblem or character could look like. In the uploaded images, there are a couple examples of a 'boy' character that we like, particularly the 'butcher boy' image.
Also, the "& Co." part of the logo does not need to be the same size as "BOY" as we want BOY to be the main focus of the logo, so we are happy for it to be smaller or not as poignant.
We don't want anything that is to 'pretty' or unclear and especially not boring or kitsch!
Hopefully from the uploaded images, you are able to get a feel of the vibe and aesthetics we are aiming for.