CandidAide is a non-partisan consulting firm dedicated to helping candidates navigate the political process and chart political careers. We help our clients overcome the hurdles to becoming a candidate, to meet the challenges of being a candidate, and to capitalize on every opportunity to win elections.
Our advisors are seasoned political professionals who have a comprehensive understanding of politics, who help candidates answer the hard questions about how to run for office. Our knowledge and experience ensures our clients are the best politicians and public officials they can be.
We have a unique and highly specialized market: individuals considering or seeking election to public office.
Our target audience consists of these individuals themselves, political parties and organizations that work with the individuals, and other political professionals who specialize in politics.
Generally, these people are highly confident and very focused, and they are often very successful in another realm (business, academia, bureaucracy). They appreciate these qualities in other people and companies.
Our logo will represent the company's knowledge and experience. It should combine classical richness with modern know-how, and reflect wisdom and energy.
We direct our clients through challenging endeavors and help them maintain focus through intense experiences. We'd like the imagery in our logo to show it. We envision a classical compass rose (see http://en.wikipedia.org/wiki/Compass_rose or the image attached to this brief), but we're open to better ideas.
Our clients also need to feel confident that we understand the complex challenges campaigns face in the information age, so our logo must reflect a modern strength. We envision the use of blues, grays and silvers within the company name or other elements to show this (see http://www.billbolling.com), but again we're open to better ideas.
We are not afraid of complexity, but don't want anything that's just busy. The design should combine classical and modern elements without being cliche.
Colors should be simple and strong. Pastels and neons do not work for our audience.
Please use the correct presentation of the company name: CandidAide.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.