Wayfinders - Engineering Serendipity
If we cast our minds back and try to imagine the nearly impossible spread of humanity across the world, we will notice a lot of lucky discoveries that made it all possible. And we would be right. Sort of. What we don't as easily notice is the ingenious crafting of aspirations and approaches that made it possible to seize that luck. We call it: Engineering Serendipity
We are all wayfinders. We are all seeking our place in the sun. We are all struggling to develop the capacity to find our way and help others find their way. It is the drive of evolutionary process and it is an essential part of being human. Wayfinding is both an art and a science. Some of it modern, much of it timeless and ancient. This is what we do.
By helping find the way, especially out on the edges and frontiers where there are less obvious signs of where to go and how to get there - reading the currents and the weather to safely travel through risky territory. Together - we will be able to see things that others don't and take advantage of opportunities that - for others - are poorly understood.
By finding new ways of doing things, even the things which we've grown accustomed. A lot of strategic underachievement, pain and loss of both effectiveness and efficiency stems from the wrong way of doing what turn out to the right things. There is a general failure of design and process that needs to be understood and repaired. We believe that by driving design deep into an idea and an organization we can build an unlimited capacity for finding, developing - maybe even repairing - and executing excellent ways of doing things.
And then there are the old ways. Perhaps even ancient ways. There are deep truths gifted to us from our evolutionary past that have led us to build everything that we've built. Many of us have become distanced from those truths. We help people find the way back to these wise and powerful truths so they can use them today. More human.
We are about finding ways to build things that we all need. Expanding the foundation for meaningful innovation and the creation of real value. Operating inside the doughnut. Inside the requirements of human dignity and thriving. Creating inside the capacities of the planet and the laws of nature. Moving outside the slowly collapsing and unsustainable model of the rigid, same-old unresponsive extraction of value.
Innovation is the word on many people's lips and the text of a million blog posts and podcasts. It is the core of a responsive, evolutionary model that is future-fit. It has to be part of the DNA in any 21st century idea or organization. It doesn't show up as a fluke - it requires principled design. Principled design that we understand and live every day.
And luck has a lot to do with it. A lot. But we all have to be good to be lucky and we will engineer the good together so that you can benefit serendipity when it happens.
Almost all of what we need is here (or there) to be found. It may not be in the time or place that we expect it, but it is there (or here). We will find it together. (Maybe work in reference to Hooking the big fish (David Lynch)).
The difference between wayfinding and navigation - there are lots of navigators who will follow the map to a specific known destination. We aren't interested in that. We are interested in finding things of value that can be mapped and become attractive destinations to be navigated again and again. Don't read us wrong, the skills of navigation are critical to wayfinding. There is just so much more than that.
We help with three core elements:
Seeking worthy destinations/aspirations
Designing the landscape and the ecosystem
Developing the capacity of the people/agents making valuable contributions
We work from FIRST PRINCIPLES - building on solid foundations and not fiddling around with putting lipstick on badly designed pigs (apologies to pigs who are quite nice and startlingly clever).
Complexity and not complicatedness