We're Hubbubideas and we've developed a popular web based crowdsourcing app called Crowdworks.
Hubbubideas started life about 18 months ago as a rebel offshoot of a small but successful marketing agency based in Nottingham, UK. Our passion is Crowdsourcing and open-innovation and out of this we have developed a web-based Crowdsourcing platform which called Crowdworks.
In the past year our little bright idea has flourished with clients like BBC, UKTV, Boots, Morrisons, UK Gov all coming on board and in June this year we secured some funding and have now set Hubbubideas up as its own business.
We are now deep into development on Crowdworks v2 which will Beta in Autumn. We've got some exciting things afoot and some big plans for the platform and we need a fresh and iconic logo identity to hang it all from.
Just to give you a bit of background about Crowdworks itself. Crowdworks is a web-based software that allows businesses and organisations to build collaborative communities around their customers, employees or stakeholder to capture and share ideas and feedback in real-time. Once published, ideas can be universally collaborated on, voted on and market researched by the community, and eventually, in the case of the most influential, be adopted by the organisation in whole or in part.
Take a look at http://www.crowdworks.net. Will be redone soon but will give you a bit more background.
Crowdworks is currently sold as an enterprise platform to corporates and medium to large SMEs. This is a face to face, assisted sell. Enterprise clients to date include; Royal College of Nursing, BBC, UK Gov, Boots, Yell
In addition to this we have 3 other routes to market for the platform;
- RESELLER : These are typically large web agencies and consulting houses.
- DIRECT SELL: via the website, offering Crowdworks as a tiered package licensed on a monthly plan. This is self serve to the end user and our market is typical web savvy SME businesses or empowered execs within larger corporate teams
- FREEMIUM VERSION - a free version of the Crowdworks platform so that anyone can host and benefit from their own crowdsourcing group. All the free groups become part of the wider Crowdworks community.
We require a logo for 'Crowdworks' our web-based crowdsourcing product.
CROWDWORKS PERSONNA IS...
OUR TONE OF VOICE IS..
WE REALLY LIKE....
We are looking for a strong, iconic, web 2.0 logo.
The logo needs to be horizontal in format - needs to work in top menu bars and banner spaces.
We would really like a strong icon or motif which in time could carry a high recognition factor and ideally work with or without the Crowdworks name next to it. The Crowdworks typeface is also really important to us - clear, interesting, strong, sans serif is our preference.
Colourwise, no preference at the moment - Crowdworks is currently colourless (ignore the colours at http://www.crowdworks.net) - any guidance you can give us on this would be an added bonus. In fact the logo will probably lead the colour direction.
It would also be cool if the logo could work as a single colour 'white out' and 'black out' as well as the full colour version.
OTHER COMPANY ..
Hubbubideas, our company and developer of Crowdworks has an existing logo (attached - VAG Rounded). The Crowdworks logo needs seem as if it's at least met the Hubbub logo..
JUST TO BE NEGATIVE FOR A MOMENT..
No lightbulbs, lightening strikes or any other obvious 'idea' based things
Don't really see ourselves as a serif company or fiddly or fancy either