Web design company needs a professional but fun new logo design.

Off the Chain

Web Design

We are a Googlelicious Web Design Company. We work for all sorts of different clients, from state government departments, to non-profits, to tourism and adventure businesses. Based in Alaska but serving all of the US and beyond, we are a global business. We need to look professional but definitely not corporate and boring.

Our current logo is dated and the red element is too overpowering. We would like the new logo to work in a one/possibly two color version ie. black, white or dark gray, with red color highlight. Our red is #ff0000. We don't need a background, in fact we would like the logo to be able to work in a 'cutout/outline' way with a transparent background so that it can be applied to different backgrounds and is more versatile.

The Dog is a key part of our branding so we would like him incorporated in some way. I have attached our existing logo and various other branding elements involving the dog. His name is George.

The left pic is our standard logo. I like the dog portrait pic in the center because he is friendly, personable and good looking, and I made him look a bit more graphic/illustrated. I like the whole dog running pic, because it shows our message of being "Unleashed and Running free/Off the Chain" But it is not so "graphic/illustrated" and doesnt look cool and friendly like the head shot.

Overall we want to look friendly and quirky/playful but at the same time professional. We have no set preferences for fonts, although we prefer clean modern sans serif styles and definitely not script fonts.