Opening in 2014, the Wicked Cup will be Jasper Alberta's premier coffee and tea experience providing the best and highest quality coffee and tea.
The Wicked Cup offers a memorable Jasper experience, where our customers will be drinking some of the country’s best roasted coffees and whole-leaf teas, prepared by Jasper’s best baristas. We also provide simple yet high quality food items and drinks, grab and go snacks, unique gifts, a wonderful ambience, and above all, excellent coffee and tea. Our customers will also be able to enjoy our coffee and tea at home or in their office with in-store and online sales.
Drinks: Our coffee beans come from small high altitude coffee growers from around the world and is roasted in Canada. Our tea is hand picked and imported from the best tea farms in the world. We will also be making smoothies and blended drinks for our clients.
Food: We will have some great snacks too. Specialty breakfast sandwiches and other items will help start the day off right and great lunch panini's and wraps will keep you going.
Audience: Our customers are those people who appreciate a great cup of coffee or tea. They will range in age from late teenagers to seniors. Think about the range of ages you see at a Starbucks -- old and young, they all enjoy their coffee!
We are using "Wicked" as the master (or primary) brand and will be applied to our various products -- such as Wicked Coffee or Wicked Tea. It will also be applied to the store signage -- The Wicked Cup. The food and grocery products will also be branded such as Wicked Panini and Wicked Wraps.
Meaning (VERY IMPORTANT): The meaning of the word "wicked" is positive and good. For example, "that was a wickedly cool jump she made"; or "this coffee is wicked" (means this coffee is soooo good!).
Wicked does not mean bad, evil or is associated with the Halloween or the play Wicked. So please don't use ideas with devils, cats, witches, evil grins, or the colours orange and black.