Wein der Woche (which means "wine of the week" in German) will be offering quality wines from small independent European winemakers at preferential prices.
Every week, we will offer a selection of one red, one white and one other wine (champagne, rose...etc) for our users to buy.
The e-commerce platform will be have plenty of social features (refer a friend, FB plug-in, users reviews and ratings...etc).
Vertel ons iets meer over jezelf en de mensen die je bereikt
German speaking people (Germany, Austria, Switzerland) aged between 25 and 45 years old. Middle class up. Mostly urban. We expect the audience to be 40% female, 60% male.
Most of the users will be familiar with e-commerce websites and in particular with sites like groupon.de or dailydeal.de which are offering 'daily deals'.
Small independent wine producers from Europe. Mostly France, Germany, Italy and Spain.
Logo needs to be easy to recognize and identify with either/or:
> quality wine
> wine deals
> independent producers