Voltooide wedstrijd

Wine Industry Marketing Consulting Firm needs your design

emann had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit114 ontwerpen ingezonden door31 freelance designers.

114
inzendingen
31
designers
1
winnaar

Hoe emann hun logo ontwerp begonnen

Bedrijfsnaam

McCutcheon Wine Consulting

Overzicht

I am Emily McCutcheon and my company, McCutcheon Wine Consulting is just beginning. My company will offer marketing and strategic consulting to small and medium-sized wine companies. I previously worked for a massive Australian wine company (http://www.fosters.com.au), and before that as a strategy consultant for LEK Consulting (http://www.lek.com). I have two young children, and I want McCutcheon Wine Consulting to be flexible enough to fit in around my family. The culture of the company will be professional, organised yet cutting-edge in terms of the new marketing paradigm and will embrace social media in all its forms. The company will start small but hopefully grow to be a sizable enterprise in the next 10 years

Vertel ons iets meer over jezelf en de mensen die je bereikt

The target audience will be small and medium-sized wine businesses (most likely in Australia). These businesses are mostly family-owned with fewer than 5 employees. Often the owner is 30 - 50 years old, male and with his wife, runs the winemaking, accounting, distribution, marketing and sales aspects of the business.
McCutcheon Wine Consulting is a new company, but a competitor website is http://www.mastermindconsulting.com.au/ which is targeting the same audience.

Vereisten

We are looking for a typeface for McCutcheon Wine Consulting and a logo to represent the company.

The logo and typeface would be used for:
1. website
2. email footer
3. business cards and stationery
4. on brochures or other printed material
5. potentially on t-shirts / caps in the future

Here are a few things to consider.
1. the typeface should be clear, easy-to-read and bold
2. a logo or typeface should have an element of "the new" to appeal to those clients who want to break new ground and challenge existing marketing stereotypes
3. we generally prefer symmetrical logos (but this is not a "rule")
4. avoid wine "cliche" logos (eg. wine bottle, wine glass, grapevines, bunches of grapes etc) Focus more on the "marketing" and "consulting" aspects. Having said that we do like this logo (http://www.perfectpourcolumbia.com/…-top-w.jpg)

Here is an example of a logo we don't like
http://www.winediva.com.au/

Please feel free to experiment with colours.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

Aangepast pakket

US$ 209

Gratis features

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