We make exciting little sensors that measure healthy behaviors like getting exercise, drinking water, or riding your bike. It's for fun health and wellness applications on the web.
People that sign-up with fun wellness programs, like limeade.com or dailyburn.com Also, greengoose.com.
Age range is wide, 18-55, so no whimsical designs, but should be a little fun and inviting as well.
We're trying to communicate a few things in the logo.
1. Wireless connectivity (but no wireless bars over the "i")
2. Lots and lots of these wireless sensors -- ubiquity!
3. It's exciting and fun.
Have fun with colors... possibly; light orange, green, purple, brown?