jensmcfarland had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit122 ontwerpen ingezonden door36 freelance designers.
Women Conquer Business
This logo will be used for a podcast. It needs to be visible/readable when it's on an album cover with other words (e.g., podcast title).
About me, my podcast and brand:
Many women get stuck in their business because they are working in an environment tailored for men. I help women conquer the world of business so they can succeed on their own terms.
I evaluate women-owned businesses and provide a strategy for success.
For over 12 years I've tackled business problems and provided simple, powerful solutions. I've led 7-figure projects and helped entrepreneurs and small businesses thrive.
I love solving problems. It's my superpower. And for many business owners finding the right strategies, mindset, and systems to support their business takes a lot of time, money and creates a lot of stress — chiefly since the majority of the resources out there don't take into account how women do business.
I teach women how to build their business, not around spreadsheets, bottom lines, and formulas, but around equity, leadership, mindset, courage, and resilience — you know, the things we are born to do.
Together we will establish your domain, conquer the status quo, and claim your seat at the table.
The brand is modern, smart, sophisticated yet playful and NOT that cheesy princessy shit. I'm not a coach, I'm a strategist with a lot of experience.
I need the design to reflect trust, know-how, with a touch of badassery.
It's likely this will be used with other types of collateral - like t-shirts, mugs, etc. so it needs to be flexible.
No microphones - I'm the host, not my listeners, it needs to speak to them.
Target Audience:
The target audience is women business owners or aspiring women business owners, age 40-55. These are busy women running businesses and families who want to carve a place in history. These are strong women, or women looking to me for strength, so don't be afraid to be bold.
Website brand colors: Green: 29660C Light Green: BED600 Yellow: FFFB00 Navy: 20323E. Fonts: Raleway, Montserrat, Bebas Neue - for this design I want a script to offset the austere fonts I use on the site
This will be going on the website https://www.jenmcfarland.com. The current podcast is called The Third Paddle Podcast with Jen McFarland: https://www.jenmcfarland.com/podcast. This episode will give you a flavor of what it's about: https://www.jenmcfarland.com/facebook-chat/.
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