The winning design will look great in either Color or Black & White. It will include a Logo and an Icon that can be used as a iPhone app Icon.
The Logo should work equally well on a webpage, mobile phone app, business card, letterhead, tent card on a bar, sticker on a bathroom wall, or posted on the front window of a restaurant. It will be classy yet immediately attract attention. The logo does not need the .com in the name WuzUpNow is fine.
The Icon should be sized for the iPhone and a larger version should work well in Point of Purchase print ads. Ideally, a small 16x16 pixel version would also maintain its identity and look good as well. The design of the Icon might convey the concept of "checkin" (without confusion with the foursquare icon) or maybe concept of measurement as in a thermometer or speedometer. The idea is to create a easily memorable, unique icon that people will associate with reporting on crowd activity or associate with getting reports of crowd activity.
The design of the icon and the message it conveys is the area that we are looking for the most creative input. The typeface and color scheme of the WuzUpNow name should simply support the icon and attract memorable attention. The Icon will be used alone often. WuzUpNow will mostly be accompanied by the icon and will be used alone only rarely.