Voltooide wedstrijd

YoHo frozen yogurt identity development

Yoho had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit401 ontwerpen ingezonden door87 freelance designers.

401
inzendingen
87
designers
1
winnaar

Hoe Yoho hun logo ontwerp begonnen

Bedrijfsnaam

YoHo

Overzicht

YoHo is a brand for a frozen yogurt chain. While frozen yogurt is an established product, a Next Generation of frozen yogurts has invaded the US market since 2005. This relatively young phenomenon is based on some simple facts:

1. The US population is faced with a obesity epidemic (est. 30% obesity rate)

2. Ice-cream is laden with fat and sugar.

3. Older frozen yogurt concepts (TCBY/Golden Spoon) may be fat-free but are laden with sugar. This may contribute to the increase in diabetes we see in the US.

Next Generation frozen yogurts, like YoHo, have a healthy orientation driven by the fact that the core product is fat-free frozen yogurt that is not laden with sugars or artificial sweeteners. This gives the yogurt a tart flavor profile, which when combined with fresh fruit toppings (coconut, strawberries, mangos, blueberries, blackberries, pineapples, etc.) provides a very appealing, relatively guilt-free dessert.

Ultimately, YoHo frozen yogurt has a unique taste and is a nutritious source of probiotic goodness. In comparison, a YoHo consumer typically does not feel like they were indulgent after have our product. Instead, the brand pushes the fact the YoHo is a good source of calcium and probiotics (live and active cultures that have health benefits).

Competitors included Pinkberry, Red Mango, Yogurtland, MoJo, and Cherry on Top.

4 info: john@mediadynamics.us

Vertel ons iets meer over jezelf en de mensen die je bereikt

Females (60-70% of demographic); students; health-conscious consumers.

Vereisten

Yoho’s logo and typography should convey a sense of happiness and health. Do NOT focus on or avoid any colors, however we believe the colors should lend to brand that is hip, fun, and distinct.

Based on the competitive analysis avoid any logos that feature a berry (Pinkberry), cherry (Cherry on Top), or mango (Red Mango).

Analysis of competitive brands, also reveals that the typography for Pinkberry, Red Mango, and Yogurtland all feature very thin fonts. We would like to distinguish YoHo from these brands and avoid any similar looking fonts.

One of the concepts being considered for our brand is a pirate-based theme. Keep in mind, however, this is only one concept and your branding efforts do not need to be firmly “anchored” to pirates.

COMPETITIVE ANALYSIS:
Pinkberry – logo is pink swirl w/ green leaf (reflecting both a pink berry and a swirl of yogurt). Green font, elegant/appealing to females.

Red Mango – Logo is ambiguous and hard to distinguish (a red mango with a mango shaped negative cut out. Font is brown and thin, very similar in style to Pinkberry’s but even thinner… This makes the name hard to read on signage (a big disadvantage).

Yogurtland – Brand does not feature an icon element such as PinkBerry or Red Mango. Stylized font is the entire brand. Font is hand-written and too disconnected - makes the logo/brand hard to read.

Aangepast pakket

US$ 589

Betaalde features

  • Featured vermelding

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

AI
EPS
PDF
PNG
JPG

We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt

US$ 299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
ontwerp door cynric ontwerp door cynric ontwerp door MauraNuhiu
147
entries
53
designers
AU$ 399
Commercial Cleaning...specialising in office cleaning
ontwerp door Zhu2hui ontwerp door Zhu2hui ontwerp door Bluebubble
50
entries
17
designers
US$ 799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
ontwerp door gcsgcs ontwerp door A R I A L studios™ ontwerp door andjusticeall
65
entries
15
designers
US$ 299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
ontwerp door A creations® ontwerp door 13MartaDP ontwerp door Artwild
330
entries
90
designers
US$ 499
Not Trump supporters...
ontwerp door aeperi ontwerp door aeperi ontwerp door elis nawati
16
entries
5
designers
US$ 299
ontwerp door g roland ontwerp door g roland ontwerp door betiobca
179
entries
41
designers

We hebben plek voor jouw logo ontwerp wedstrijd bewaard.

Start nu je wedstrijd
US$ 799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
ontwerp door ReyvanJaya ontwerp door ReyvanJaya ontwerp door ReyvanJaya
73
entries
15
designers
US$ 888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
ontwerp door heema ontwerp door heema ontwerp door cre8ivedepot
312
entries
84
designers
US$ 799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
ontwerp door pyxz ontwerp door pyxz ontwerp door pyxz
430
entries
106
designers
C$ 399
We give our clients advice to live a happier & healthier life...
ontwerp door double hand ontwerp door morry ontwerp door csoki
52
entries
15
designers
US$ 299
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
ontwerp door signe' ontwerp door Bits Graphix ontwerp door fenix82
42
entries
12
designers
£ 199
We are a fireworks display company...
ontwerp door nugra888 ontwerp door borzoid ontwerp door papah jahat
36
entries
12
designers