Create a simple, clean and unique design for a new family app (messaging/calendar/to do list).

Our app is the definitive family app that includes messaging, calendar and to-do list to help busy families coordinate their schedules and activities.

The app reminds of you of 1) what you and your family members have to do today / tomorrow / next week - so that you never miss anything, or double-book yourself for times that you're already booked for, 2) allows you to coordinate your schedule with your spouse - can you pick up our son from soccer practice? can you buy groceries on your way home, 3) lets you keep track of your own to-do's, as well as "delegate" them to other family members (spouse, nanny, kids).

Our promise is to reduce stress in your life by keeping your organized, so that you never wonder where you're supposed to be, what you're supposed to do, whether you're forgetting something.

The primary target is Moms, so the app needs to appeal to them. But it can't be so feminine as to be a turn off for Dads, teenage sons, etc.

The primary target is Moms, so the app design needs to appeal to them.
But it can't be so feminine as to be a turn off for Dads, teenage sons, etc.

I want the primary color of the app to be aqua / teal (to connote fresh, relaxation, tropical breeze). It's a bit more unique than the "standard" blue.

The overall UI needs to look very simple and clean, consistent with our theme of de-stressing your life. The best UI to use as inspiration for our app is Sunrise (calendar app for the iOS).

Please make sure to follow the American conventions (e.g., show times as 1:30 pm vs. 13:30; week starts on Sunday and ends on Saturday; temperature is shown in Fahrenheit, etc.)

Please do NOT use photos of people to indicate who's participating in the event. Instead, use colored dots with the person's first initial (e.g., J for Jane, B for Bob, etc.). This is a family app, I know what my family members look like, and trying to do face recognition on a small screen is too taxing. Colors are a lot easier.

Calroo (as in, calendar kangaroo)

1. Home screen. Here the user (Jane Smith) can see today's calendar for her family, what time does each event starts and ends, who is participating in each event. Let's make today's date Monday, September 21st, and show the following events: 1) Buy gift for grandma (participant: me, Jane Smith), 2) Buy groceries, 3) 8:30am-2:45 pm: School Spirit Day at Almond (participant: my son, Bob Smith), 4) 2:30-3:00 pm: Dentist appointment (participants: my daughter, Ann Smith, and me), 5) 4:00-5:00 pm: Soccer practice at Almond (participants: my son, Bob Smith, and me), 6) 5:00-6:00 pm Tennis (participant: my husband, John Smith), 7) 6:30 pm: Dinner (participants: all 4 of us), 8) 7:30 pm: Homework (participant: Bob Smith).

There's a persistent + sign/icon in the upper right to create a new event.

2. Screen showing one specific event (e.g., 4-5 pm Soccer practice) indicating who it's for (e.g., my son Bob), who created the event (e.g., my husband John), and who's taking care of it (e.g., me (Jane)). From this screen, I should be able to 1) view all the details for the event (including start/end time; location - Almond soccer field; notes - Bring water and shin guards), 2) edit details, 3) edit or set reminders, 4) share this event, 5) delegate this event.

3. Next screen shows an (in-app) messaging exchange with my husband where I "delegate" the soccer practice event to him, and he confirms that he can do it.

4. Next screen shows one of the To-do's (buy groceries) along with the shopping list.

5. A screen where I can add a new event (e.g., weekly swim lessons for both kids, Ann and Bob, that happen on Mon and Wed and that go on for 4 weeks).

1. Overly elaborate things like animated gifs, things that beep / move / dance. 2. Complex or unusual actions - we need to stick to basics (tap, swipe). 3. Anything that looks complicated.