vfranco71 had een nieuw bedrijf of reclame ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit20 ontwerpen ingezonden door1 freelance designers.
Prêt et Frais
Prêt et Frais ("Fresh to go" in english) will offer fresh and healthy snacks trough vending machines (ready to eat cut and prepared fruits, salads, energy balls, etc). Initially in Montreal (Qc), we will be targeting both leisure locations (arenas, sport centers, train stations) where audience is on the go, and workplaces (office with more than 100 employees) where audience will come to the machine in a more routine way, as a service provided by the employer. Our consumer target is the "Time-pressed Demanding" (Nutrio segmentation CROP.ca). These are consumers that want added value, they look for the balance between healthy and varied food and a practical shopping experience.
Prêt et Frais offers Good food choices at your fingertips. Good food (healthy, fresh and delicious snacks), Choices (varied and always changing offer), At your fingertips (always available, there where you are).
Most of the packages are going to be made of PLA (compostable plastic)
A decal to "dress" the complete vending machine, with decals that will be stick to the machine, including:
- front decal (specs and picture in files attached)
The front will be the face of the brand, so I need it to communicate who we are. In some cases only the front of the machine will be available for communication, so it has to communicate all relevant info too. It should include:
- logo
- statement "Pour des informations détaillées sur nos produits, visitez http://www.pretetfrais.com
It needs to be eye catching and attract attention from far.
- side decal (30" x 69") - both side with the same design
Side will be used depending on the location. If available, they should caught the attention and interest of potential customers to come by. It could include:
- logo
- website, facebook, instagram, linkedin
- statement: "Où la fraîcheure rencontre la commodité"
- statement: "Des collations fraîches et santés à travers des distributeurs automatiques"
- elevator front decal (24" 3/4 x 6" 3/8) inside the machine there is an elevator that retrieves the product selection. It is only visible while retrieving the product. It could include:
- logo
- statement "Bon appétit"
For all:
Both, pictures or graphic design, are acceptable for background.