We're getting a Crowler machine for our bar. If you're unfamiliar, a Crowler is a 32 oz. can you fill with draft beer from the tap, and the machine double-seams a lid onto it. We need an eye-catching label for our Crowler cans, that represents the spirit of the brand and leaves room for information. The size is 5.845" x 10"
Included are two examples of labels: one is a .pdf of the example from the company that makes and sells the blank cans (CROWLER Label Example_Template) and one is a .jpeg of a the labels a local brewery uses (Ludlam Crowler Label).
The Government warning has to be included on the label.
We'd like to keep the space to write Beer Name and ABV on the label.
The word "Crowler" should be on there, and MUST include the Registered Trademark symbol next to it. ( ® )
The "32 oz." is necessary, the size in pints/quarts isn't necessary but we're not opposed to it either.
Our contact info (address and phone #) should be included:
265 New Road
Somers Point, NJ 08244
Also include icons for Facebook, Instagram, Twitter & Untappd with "@passionbrews" and "@passionvines" nearby.
Attached is our main logo (Color_PV_WineSpirit) as well as the round logo image on a black chalkboard-type background (new logo on black) and the logo for our Craft Beer division, called Passion Brews (PassionBrews_Logo_Black_low).
The Passion Vines logos are a must, and if it's possible to include the Passion Brews logo as well, without it being too busy, that's great, but not necessary.
Much of our branding (van wrap, window covers) uses that black textured background, and/or the purple and green colors from the main logo. I've included a .png of a van wrap proof (van wrap example) as well.
That is typical of our usual year-round branding, but we're located in a shore town, so any Beach/Shore/Boat/Ocean themes would certainly be considered, especially with Summer approaching.
Cans, and now crowlers, are always popular with the Shore crowds because cans are better than glass bottles for the beach and the boat, so people will likely be bringing these to the beach and on their boat. So as long as our logo and info are still on there, the rest of the label can be beach- or shore-focused.
Other than the elements we'd like to be included (and the ones like the gov't warning that MUST be included) we're open to all kinds of design choices.