Voltooide wedstrijd

BULK Wine Brand!

BulkWine had een nieuw andere ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit186 ontwerpen ingezonden door56 freelance designers.

186
inzendingen
56
designers
1
winnaar

Hoe BulkWine hun ander grafisch ontwerp begonnen

Bedrijfsnaam

BULK SAV or BULKSAV (i.e "Bulk" is the brand name, and this particular "flavour" is Sauvignon Blanc, hence "Sav")

Overzicht

Hi. We're a New Zealand wine company and we're launching a new brand. Just about everything about this new brand will be a departure from the 'normal'. I'm sure you've heard that many times before but in our case we really think it's true!

- It's called "Bulk" and there will be a range of different varieties. But we're starting with just one: Sauvignon Blanc called BULK SAV.
- The wine will be in clear glass 'swing top' bottles (excellent for re-using and recycling)
- It won't have an adhesive label, rather the graphics will be printed directly onto the glass
- The bottles won't go into a cardboard box as normal but into a recyclable wire cage!

The main thing we want to achieve with this design is to have a visually striking, bold departure from 'normal' wine labels. This brand is not shy, it's loud!

Vertel ons iets meer over jezelf en de mensen die je bereikt

Can anyone out there come up with a design that is chic and contemporary but also conveys VALUE? Tough one, I know, and we're wary about ending up looking like like Vodka, or designer water.

So, BULK is the 'brand name'. But BULK SAV is specific to this design contest.

The target market is pretty broad. I wouldn't be too concerned about age demographics, however, we can comfortably wave goodbye to serious, fine wine connoisseurs, they won't be after our BULKSAV.

A word on what the BULK brand is trying to achieve: in continental Europe it is still commonplace for people who live in, or nearby wine producing areas to go to their local wine 'co-op' or independent small winegrower and fill up their own containers and flagons with cheap, often very cheap, wine. It's not fabulous, dinner party stuff, it's just good honest plonk, and when bought in bulk it represents fantastic value for money. It keeps the household from running dry! We love this idea and want to bring something of this principle to our marketplace.

BULK is about good honest plonk for cheap. But not feeling at all ashamed about it, we want to make it cool, and celebrate all that is positive and pragmatic about buying in bulk. We think BULK is great, and not in the least bit negative.

Vereisten

One clear steer for this brief: please no 'traditional' references to wine and the wine industry.

So, no bunches of grapes, no barrels, no vine leaves, no curling tendrils etc.

I see it as basically a text-based brand. I envisage the word BULK to totally dominate the graphics.

Perhaps the photo I have attached can serve as direction here. Poor quality picture sorry, but it shows the sort of direction I am leaning for design. And I happen to like the vertical orientation of the text, but am open to ideas.

Clean. Modern. No 'obvious' references to old fashioned notions of wine.

The are certain mandatory bits of information that we have to inlude on the bottle, so please incorporate the following into your design:

- Our brand name: BULKSAV or BULK SAV
- Variety: Sauvignon Blanc
- Region of origin: Marlborough
- Country of origin: Wine of New Zealand
- Vintage: 2011
- Volume: 750ml
- Alcohol Content: 12% Alc/Vol

Colour? One colour, probably, for economic reasons. I like green, especially dark green. But I'm happy to consider whatever may look best. Remember, there will be pale coloured white wine, inside a clear glass bottle.

Gouden pakket

US$ 595

Gratis features

  • Open wedstrijd
  • Gegarandeerd
  • Fast-tracked

Eindproducten

PSD
AI
EPS
PDF
PNG
JPG

We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt

US$ 145
Small publisher of eBooks and print-on-demand editions
ontwerp door rh_design ontwerp door Keekee360 Design ontwerp door Jeremy Pudlowski
56
entries
16
designers
AU$ 145
I need the attached sketch to be produced into a graphic design that I can take to a tattoo artist!
ontwerp door nDmB Original ontwerp door nDmB Original ontwerp door nDmB Original
19
entries
8
designers
US$ 145
Dentistry
ontwerp door dizzyclown ontwerp door stormyfuego ontwerp door stormyfuego
86
entries
12
designers
US$ 145
Link provides staffing and productivity solutions
ontwerp door acegirl ontwerp door acegirl ontwerp door acegirl
98
entries
12
designers
US$ 145
Touring DJ and electronic music producer
ontwerp door g_kriszta ontwerp door g_kriszta ontwerp door g_kriszta
43
entries
21
designers
US$ 145
MMA equipment for fighters and fans
ontwerp door DaveML ontwerp door Rockballew ontwerp door Rockballew
97
entries
19
designers

We hebben plek voor jouw ander grafisch ontwerp wedstrijd bewaard.

Start nu je wedstrijd
US$ 145
We Provide Scientific Consulting Services to FDA regulated companies
ontwerp door Stephn ontwerp door nu design ontwerp door nu design
13
entries
2
designers
US$ 145
Box with gears inside (includes mock and PSDs)
ontwerp door Richard Lyth ontwerp door SLKTR ontwerp door SLKTR
23
entries
6
designers
US$ 295
We are one of the leading german online marketing seminar providers
ontwerp door ls_design ontwerp door ls_design ontwerp door ls_design
23
entries
3
designers
US$ 145
RKL Building Specialties Co
ontwerp door ProfessionalTouch ontwerp door resize ontwerp door resize
9
entries
5
designers
US$ 295
Real Estate Education - Template needed for training videos
ontwerp door Ibrani ontwerp door Ibrani ontwerp door PPD
89
entries
18
designers
US$ 145
We develop personal productivity app for Windows Phone
ontwerp door Paolojustin21 ontwerp door Enumae ontwerp door Enumae
88
entries
9
designers