We are a startup fair trade packaged goods company. Our products will only be sourced from fair trade providers.
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Broad - kids through to grandparents.
We want to create a brand mascot. A cartoon character who will come to be associated with the brand. Our cartoon character is a superhero - a caped crusader - who fights for the rights of the downtrodden and oppressed. He stamps out unfairness wherever he sees it. For this purpose we'll call him Captain Fair. We need a cartoon character to depict Captain Fair. Like Superman he has a 'clark kentish' alter ego and steps into his Captain Fair persona whenever he finds wrongs to be righted. We envisage Captain Fair as being a caricature of a super hero. He isn't particularly statuesque; he certainly isn't like batman or superman. He's probably more like a stretched out version of Mr. Magoo. He is friendly and endearing; he may be a little bit bumbling but he always manages to get the job done. He should have broad appeal from kids to grandparents. He can't be too edgy and, whilst he is mysterious, he certainly isn't dark (in a gothic way). The simpler the illustration is the better.
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