Voltooide wedstrijd

Design a Box Wine - Seeking Creative and Clever Box Wine Designs

JeffD had een nieuw andere ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit34 ontwerpen ingezonden door9 freelance designers.

34
inzendingen
9
designers
1
winnaar

Hoe JeffD hun ander grafisch ontwerp begonnen

Bedrijfsnaam

Confidential

Overzicht

Wine brand seeking to venture in to the box wine category seeks eco-friendly (possibly reusable), fun, colorful and clever box wine designs for California varietals such as Chardonnay, Cabernet Sauvignon, Sauvignon Blanc and Pinot Noir.

Objective:
Design an outer structure and graphic design for a 3 liter bag of wine. Can be any shape but must follow specs below. The package and graphic design should be clever and something one would want to showcase. Must be from eco-friendly materials.

Vertel ons iets meer over jezelf en de mensen die je bereikt

Target Consumer Audience:
- Gen Y/Millennial age group (of legal drinking age)
- Partygoers and people who don’t take wine too seriously

Target Trade Audience:
- Retailers both chain and independent

Vereisten

Specs:
- Holds 3 liter bag of wine (equivalent of 4 bottles)
- Stackable within a case (6 per case)
- Include opening for spout – (gravity flow)
- Must fit and be stackable in a refrigerator without taking up too much
space
- Efficient use of space on a wine retailer shelf
- Eco-friendly material
- Potentially reusable once bag of wine comes out
- Sturdy enough to hold/stack/ship 3 liters of liquid
- Low-cost/in line with price of wine
- Wine: California varietals: Chardonnay, Cabernet Sauvignon, Sauvignon Blanc, Pinot Noir
- Target retail price: $19.99

Brand Positioning:
- Clever
- Fun and casual
- Something you would want to take to a party that would be a conversation piece
- Colorful – colors/theme can change with varietal

Final Design Files Should Be:
High Resolution Print Ready Format - Original design files (.psb or .ai), vectorized .eps file, standard jpeg of design

Gouden pakket

US$ 595

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