We are looking for our mascot and his world.
He will be the central character of our sessions, seminars, print, video publications, and our online resource center as we provide parents with tools, activities, and strategies that will optimize their involvement with their children. Our teachers will develop these various media to relay the skills necessary for parents to build closer bonds with their children, while engaged in fun educational activities.
We are looking for a "Wee character and his World" to be the common denominator for all our deliverables, print and video publications. Parents and kids need to identify with our "Wee character", who will go on adventures through books and games to help parents reinforce reading, math, science, etc...
If you go on our website - graphically speaking we don't like it at all that's why we're doing this brief !
- cartoon like character
- he has to be trustworthy
- he has to be a mentor
- he has to be credible
- he has to be likable
- parents and kids must relate to him
- he needs a world to evolve in, kids, pets, friends
- he has to be simple to animate
don't want a punky character
don't want a teenager looking character
don't want something too complexe design that it will cost 1000s in animation hours