We need the following, delivered in editable format (psd) as well as in high resolution jpg:
- A new logo
- A style guide (colours and rations for graphical elements, fonts for on-line and print - this is obviously a text document)
- A business card design
- The cover of a book (the boo is half an a4 page
- The cover of a CD box and the CD label
The look we are aiming for needs to be appealing to women and men, especially in the 30-50 age range. We want a natural, earthy and yet clean feel. Green tones would be good.
Perhaps (this is optional) a plant, maybe fern leaf, motif may work, but this is not compulsory.
The key is to create a brand image and story that is inviting and has lots of credibility and is consistent across the various items and the web site.
The attached files are merely an indication of the current designs (which can be completely replaced... just for information).
- switch logo old is the initial logo that was created just in text
- switch logo idea is a very simple idea to incorporate the 41 into Switch41... again, just a guide, don't use it as a literal requirement
- photo 1 is the cover of the CD as it stands
- photo 2 is the current CD label
Initial submissions of just the logo design/colours will be considered - if one of these is chose then the remaining items can be created.