Voltooide wedstrijd

Help Switch41 Rebuild it's Image!

Jeremy Samuel had een nieuw andere ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit40 ontwerpen ingezonden door15 freelance designers.

40
inzendingen
15
designers
1
winnaar

Hoe Jeremy Samuel hun ander grafisch ontwerp begonnen

Bedrijfsnaam

Switch41

Overzicht

If you want to lose weight naturally and easily, without changing your lifestyle or doing strenuous exercise, then Switch41 is for you. An all natural food, you simply take a scoop of Switch41 in the morning and allow the Chia Seeds and Spirulina to balance your digestive system and turn off your "fat switch" (an enzyme called gpr41) so that you only absorb what your body needs and shed excess body fat effortlessly.

The new web site is being built, so we need the designs completed bu Jan 2, 2011.

Vertel ons iets meer over jezelf en de mensen die je bereikt

Anyone who wants to lose weight. In particular, people who have tried several diets and who's weight has yo-yoed up and down. Also, people who are "too busy to diet and exercise" yet need to shed a few extra kilos.

The key audience is women (even though the design has be still be appealing to men, women will be the main buyers). In particular, the sweet spot will be educated (degree or above), married, 1 or more kids, age 35-55.

(Note, there is a key sub-audience of body builders and other athletes, so the design can't be too feminine, it just has to be relatable/appealing to women.)

Vereisten

We need the following, delivered in editable format (psd) as well as in high resolution jpg:

- A new logo
- A style guide (colours and rations for graphical elements, fonts for on-line and print - this is obviously a text document)
- A business card design
- The cover of a book (the boo is half an a4 page
- The cover of a CD box and the CD label

The look we are aiming for needs to be appealing to women and men, especially in the 30-50 age range. We want a natural, earthy and yet clean feel. Green tones would be good.

Perhaps (this is optional) a plant, maybe fern leaf, motif may work, but this is not compulsory.

The key is to create a brand image and story that is inviting and has lots of credibility and is consistent across the various items and the web site.

The attached files are merely an indication of the current designs (which can be completely replaced... just for information).

- switch logo old is the initial logo that was created just in text
- switch logo idea is a very simple idea to incorporate the 41 into Switch41... again, just a guide, don't use it as a literal requirement
- photo 1 is the cover of the CD as it stands
- photo 2 is the current CD label

Initial submissions of just the logo design/colours will be considered - if one of these is chose then the remaining items can be created.

Zilveren pakket

US$ 295

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

PSD
AI
EPS
PDF
PNG
JPG

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