Our website is http://www.winprizesonline.com. We are essentially an aggregator of free online sweepstakes, which we put into a searchable and navigable directory. Sweepstakes are for everything under the sun- cash, cars, vacations, vacuum cleaners, concert tickets, EVERYTHING.
We need two graphics (they could be photoshopped photos, cartoons, whatever your expertise is in/your vision tells you) for our facebook page: one graphic will be for the tab people land on when they reach us on facebook eliciting a “like” from them, and the second will contain more or less the same image, but the message will change from “like us” to “thank you for liking us.” So you get to our site, you are confronted with a landing image, you click like, and the image is refreshed to a thank you.
Demographically, our target audience is fairly broad. Right now, our users tend to be in their 40's and 50's or so- we want to keep that userbase, but use our facebook page to bring in a younger audience as well. The thing that unites these people is that they are interested in winning stuff!
The pictures need to be interesting and represent our brand. For example, the first graphic could be a of a stunned couple holding an oversize check and standing next to a gift wrapped car covered in cash and other valuables, on a beautiful beach at sunset. Then in the second picture, the couple is now in the car, zooming off down the beach, with the prizes overflowing from the trunk and money flying around behind them. Just an example, the takeaway themes are prizes, people, and above all uniqueness. If you like this idea and think you can create something cool with it, go for it! If you have an original idea that can represent our brand (see the website) show us what you’ve got!
The important thing is that the pictures ask them to and thank them when they like us. The first picture could have text that says, “Don’t forget to like us before leaving” with an arrow extending upward to where the like button is on a fan page. On the second picture could be, “Thank you! Please check out our sweepstakes and let us know which ones you like!” Again, the details are up to you.