Hoe rickjohnst hun overig grafisch ontwerp begonnen
We are a company specializing in biopharmaceutical production. We're trying to create a fun image to use to get a simple idea across to our customers.
Vertel ons iets meer over jezelf en de mensen die je bereikt
People wanting a simple image of a cartoon while reading a whitepaper. They're scientific people.
The image should be a simple, cartoon-like drawing of a person in a room. There are lots of tanks (see next page) going a long way back in the room. The person is talking on the phone, saying: “What do you mean, you want less inventory AND lower risk?”.
On the wall is a lever being held by the person. It’s mostly up (but not all the way up). On the top is a label – “Inventory”. On the bottom is a warning label – “Risk”. Simple is better.