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Labor Chimica is an Italian chemical company that manufactures car care products and makes the major part of its business with gross and wholesale market.
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We want to realize a new concept of hanging car air freshener which is totally biodegradable and eco-friendly and has a modern design that makes it attractive for its target
Our target is young man aged between 18 to 40 yrs belonging to the low and medium class.
The idea is to use wood material but other materials can be considered when they are 100% eco.
If wood is the material choosen, shapes has to be necessary rounded.
N. 4 different models are requested, with various color options and linked to the ecological theme.
Its fashionable design should help break the commonly known product's concept of " consumable for automotive" and shift it into a " cool accessories".
Design should give the feeling of " NEVER WITHOUT".
Have a look at the picture attached!
The picture rounded shapes shows what we mean by rounded shape, by the way any shape can be rounded!
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt