Currently we feel that our identity is very clean and masculine, almost cold or antiseptic. It needs to become "more human", "closer to nature" and incorporate elements that makes it more "down to earth" while still retaining some of its cleanliness. In Short add emotional values and a stronger "Green" profile. We are also looking for artwork which includes people, to add the human feel.
The words that best describe what we WANT to be perceived as are:
+ "environmentally friendly"
+ "global (international)"
+ "gender neutral, or slightly feminine (metro?)"
+ "succulent" (our flavours)
We want the products to have the broadest appeal possible, so the design cannot be too sophisticated.
References to look at:
http://wifeel.com/en/ (human factor)
http://www.montere.it/?cat=44&lang=en ( product autentic)
UPDATE: BLIND MODE IS NOW ACTIVE!
PLEASE NOTE: we will be staging a second contest as soon as this is closed for a small promotional website. The website will of course be based on the work done in this contest.
A tidy source file is important. Good names for layers etc. Also resolution is important, this will be used in large prints such as banners etc. Vectors in portable .SVG format is preferred.
EDIT: There has been request for the source files for some
of the content, and this is available from our website here: