Next gen popsicle packaging design!

Voedingsmiddelen en dranken

Brand name: UNMELTED Tagline: 'the unguilty pleasure' Product: The product contains 2 popsicles made out of pure fruit and vegetables with NO added sugar at all. There are 2 versions of the popsicle. Mango + Pineapple + Carrot with we can UNMELTED YELLOW and UNMELTED GEREEn with contains Pineapple + banana + Spinage. Target group: My trager group is general women who are aware of what they eat and drink. They would like to spoil themselves but do not do this because of the ingredients. They drink a green juice, eat unsalted nuts and granola instead. They are not health freaks but just on top of what the want. So they eat UNMETED as a treat instead. They can buy it in the grocery store or at a gas station or other out of home location. They will also give it to there kids because it is better for them than all the other popsicles. Mission: UNMELTED mission is to help people enjoy good en tasteful food with adds good to your body not break down your body. To fight obesitas and make this world a little bit happier by food and health. People should not worry about what they eat because it is made out of good for you ingredients. USPs’ - Local & hand made - Pure fruit taste - All pure fruit and vegetables - All natural - Glute free - Fet free - Dairy free - No artificial sweeteners - No added colouring - Vegan -> +/- 35 calories Dutch Story line ALLE GEZONDHEID OP EEN STOKJE GEK IS DAT. VEEL MENSEN DENKEN DAT JE MOET KIEZEN: LEKKER OF GEZOND. GELUKKIG WEET JIJ DAT DAT KLINKKLARE ONZIN IS. LEKKER EN GEZOND GAAN UITSTEKEND SAMEN. HE HE, DAT IS TOEVALLIG; HET BEWIJS DAARVOOR HEB JE OP DIT MOMENT IN JE HAND! WAT IS GEZOND? DAAR WORDT NOGAL WAT GEKHEID OVER BEWEERD. MAAR DAT HET EEN SLECHT IDEE IS OM SUIKER EN KUNSTMATIGE SMAAKSTOFFEN TOE TE VOEGEN, DAAR IS IEDEREEN HET WEL OVER EENS. MOOI! DAT DOEN WE DUS NIET. MAAR ALLE GEKHEID OP EEN STOKJE, WAAROM ZOUDEN WE? DE HANDGEMAAKTE IJSJES VAN UNMELTED BESTAAN UIT UNIEKE BLENDS VAN FRUIT, GROENTEN EN SPICES DIE ZO LEKKER ZIJN DAT JE BIJNA ZOU VERGETEN DAT ZE OOK NOG GEZOND ZIJN. LET DUS GOED OP: VERGEET NIET TE GENIETEN!

Popsicle labels: I need to create a label for the popsicles where I can display the brand, the story, the USP’ and the ingredients. I was thinking my self of creating a double paper label with I can use on both sides and stapel to the transparent sleeve. I would like to keep the transparent sleeve to show the popsicle. Later on I would like to translate this into the following visuals: Postcard: I need a postcard to tell the story of my 2 popsicles. This should show a visual of a popsicle and online the benefits of the pop and a surety of the story. Shelf packaging: I need a cool shelf packaging to offer the product to the retail so they can put it directly into the (top) freezer. This package should contain 12 pops, which i can also use to sell directly as a whole to people who want. A4 display: A relargement of the postcard for retailers to hang on the counter if they do not have a display freezer. So they can show the popsicles and put a price on it and sell them from a storage freezer. Presentation master template. To create a beautiful presentation with on every page the possibility of a photo.

Inspiration: https://nl.pinterest.com/pin/281756520414347782/ https://nl.pinterest.com/pin/189573465542972461/

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