Another follow up note as of 7/2/13:
Please review the actual truck jpegs and note where the windows are as we want to keep all graphics, fonts, and design OFF them. Repeat: Nothing on the windows please! Thanks Everybody!
This is a follow up note as of 7/1/13 to my original description above:
The product shots, menu, and truck jpegs are just there for
reference, to give you some extra inspiration for your work, and insight
into where we are coming from with our product line. They are going to
be used on the website exclusively. Please, do not use them in your
design. Again, NO FOOD OR DRINK IMAGES OF ANY SIZE, SHAPE, OR COLOR. My competition has already saturated the market with O's replaced by oranges, and U's fashioned to look like cups
full of juice, and the like. You guys are better than this.
Important! Read and Understand Thoroughly!: Our clientele are 20-60 yr old, health conscious,
professionals living in the greater Los Angeles metro area so please do
keep that in mind when approaching this and resist any urges to submit
overt rainbow coloring, or images of trucks with smiley faces, or fruits
with smiley faces holding hands while running down a rainbow path with a
smiling truck waving in the not too distant horizon.
We try not to take ourselves too seriously but ultimately we will be parked at adult locations, serving adults :)
The mockup of the wrap I've included would've have looked "great"(ish) in '83 but doesn't really translate to '13. So you could potentially treat this project in two ways:
- we are an established company from that era ('83) looking for a makeover/update to our original vision without compromising the branding we've already worked to achieve
- completely take the reigns and blow my mind with something new and original of yours (keeping in mind the notes from the description)
Ive attached both "blank" pdfs of the truck for drafting and a zip file of Illustrator templates you'll be potentially uploading your final directly to wrapping firm's website. Please contact me directly with any further questions, comments, concerns.