*Pumpclip is the badge on the front of a beer pump on a bar.
We currently have a very vibrant and youthful pumpclip (see attached fig1). We want to change the pump clip to create a slightly more mature/vintage/sophisticated/clean/clear/bright/quality/modern look.
The ways in which we want to achieve this is through a few elements.
1) change the shape of the pump clip to a Landscape oval shape (130mmx100mm)
2)Change the background colour to either white, cream or navy blue. But, open to suggestions.
3)Change the logo colour scheme away from purple to navy blue/cream/pastel/black etc.
4) simplify the logo to just the 'whale Ale co' block text with whale on the right. (attached see fig2). This logo image must be used in the design. I have also attached an image of this logo stamped onto a brown box, We like this mottled stamped/rustic effect. (attached Fig3)
5) I have attached 2 other pump clips which I like the style of (attached Fig4+Fig5). Similar feel to figs4 and 5 would be good.
6) The Whale shape must be accurately replicated and used since this is a key image of the brand.
Important: All Information and wording displayed on the original pump clip must be present on the re-design.