We have built approximately 95% of the website, and it has not launched yet. The site is mobile optimised and uses the bootstrap CSS framework. We have used a simple blue and grey colour scheme while constructing the website.
We now need to apply a modern contemporary design to the website while at the same time making / keeping it very user friendly on mobile devices. The mobile optimised view of the site is very important and should not be neglected in relation to the PC view of the site.
We have a logo, name and tagline. We think a blue and white colour scheme is likely to work best, as we need the site to appeal equally to guys and girls and we understand this colour scheme achieves that. We are open to other colour schemes.
The site is a "technical" site from a user perspective, rather than a "fun", or "gaming", or "social" site, so displaying the information clearly, accurately, and in a professional way is high up on the priority list.
The home page is obviously very important to us visually, to entice people to “come in” and use the site. We have implemented (badly) some images on the site, and welcome good use of images to make the site visually appealing.
Many of the servicers who use the site will be non-tech savvy males who need a clear and simple, and perhaps slightly larger than normal text interface, to work the site. Small icons close together will not suit fat fingered mechanics.