I have created a "story" board. I am a marketing guy, I have absolutely no design talent, but I am very good at putting office and facility managers into "buying" mode.
The truck image that we sent needs to be photoshop'd. You can see our old truck design in the .pdf file. I will also want that image for future use.
I put some different "ideas". Stars with white text, circles with black text etc... File tabs, oval around our logo, just our logo. Obviously it needs some consistency in it's final form, but I wanted to put some things out there to start the process.
90% of our customers are female. The layout on our truck was designed to be like an "ice cream" truck for office managers.
We need to add a 4th "star" or circle or whatever it ends up being on the second page. No Rental Fees, No Contracts, Free 2 Day Demo AND We Will Buy Your Old Coffee Back. The idea is that if a customer has "left" over coffee from their current supplier, we will purchase it back at their cost so they aren't "stuck" with product they don't want, or can't use.
Logo color is Pantone 307 for the blue.