Funeral industry game changer

Formbook

Formbook is plug-in software for a funeral business to give a collaborative memorial book to their client. The client receives a link to open their online book, they fill in the details, story and photos of their lost loved one. Then they can email invite up to 500 people to contribute stories, messages, and photos about that person, and their submission automatically appears in the host's dashboard. Everything is collated into a print-ready digital book, with front cover, contents, chapters, and branded back cover.

A flyer to go in the show bag and hand out at the annual funeral industry convention in the US. I want to stand out in the States and thought I'd like Australian colours (because the software was developed in Australia), so yellow paper and a dark green kangaroo animation with books spilling out of its pouch and maybe holding a book. The funeral industry is serious, so I want the imagery to be playful, but not childish.
The text:
New technology helps funeral businesses make more money.
Created and tested in Australia - now in the US.

Do you want to help your families grieve and celebrate the life of their lost loved one, but also build and promote your business?

Formbook is plug-in software for a funeral business to give/sell a collaborative memorial book to their client. Formbook software automatically compiles up to 500 invited family and friend’s messages, anecdotal stories and photographs, to commemorate the life of a lost loved one, in a print-ready digital book.

Business benefits:
Income
• Sell to an existing client
• Competitive advantage to attract new clients
• Commission from printed books

Customer service
• Adds to a more personalised experience
• Helps with the grieving process
• Continued after-care options with writing help and communities

Branding
• All books branded with your logo and message

Competitive advantage
• Pre-need clients can create their own introductions
• Suitable for any age, culture
• Any language
• Suitable for any funeral situation
• Affordable
The digital book can be shared online by email or Facebook or downloaded and printed into a timeless family keepsake to be enjoyed for many generations.

No ongoing costs or over-heads
No specialised training or knowledge needed

I thought the kangaroo imagery would standout in the States and be a talking point. Yellow and green are fairly neutral colours and not seen in the funeral industry much, so would stand out.
There is a lot of text, but I need to convey exactly what it is without looking too messy.