What is this for?
We're creating a direct mailer postcard that is going out to about 1,300 previous customers. The size of the postcard we're going for is a bit bigger - 6" by 9".
We want it to be very icon-heavy (like an infographic), easy to read, and attractive to the eye (don't use more than 2 or 3 colors). Most importantly, it needs to convey 5 main messages.
1 - PAG is having a customer appreciation event that ends July 31st
2 - We're giving huge discounts and cash prizes, as well as other gifts, to our previous customers.
3 - We're doubling our giving program (explained above and on an attachment) during this campaign.
4 - We have our biggest inventory in store history - so much that we don't have room on our lot and had to lease extra space - You don't want to miss it!
5 - For incorrect addresses, put a small but noticeable "sticker" on the front that says something like "Wrong address? No problem! You can use these anyways."
The Front Side Design
We need to make sure our address, phone number, and website are BIG on the front of the postcard.
We're not married to the following verbage, but it's pretty close.
"July is customer appreciation month at Providence Auto Group!" (goes until July 31st)
"This is an exclusive offer for previous customers and their friends / family" (Infographic of us celebrating our customers)
"We're giving away special discounts, gifts, coupons, giftcards, and surprises!" (Icons with balloons, gifts, etc)
"This is the biggest inventory we've ever had - we actually had to lease extra space to hold it. From FL and WV, to KY and OH - our buyers have recently bought over 100 cars " (Graphic with 100 cars)
"You've helped provide 12 cars to families in need. The last week of July, we're doubling our giving program donations" (Infographic of 12 families with cars)
The Backside Design
6 rectangles you can cut out. These coupons should take up all of the backside (aside from the asterisk at the bottom). Note: We don't want perforated edges - just the dotted lines / scissors icon so it's clear what you're supposed to do.
Maybe include a small icon somewhere on all of these? Feel free and be creative with the use of icons and such.
Note: That ONLY the words BEFORE I put (BIG TEXT) should be in much larger text than the words that follow.
6 coupons should say exactly this:
1 - $200 Giftcard (BIG TEXT) - if you trade in or sell us a car originally bought from PAG (smaller text)
2 - $500 Discount (BIG TEXT) off advertised price. Good for 1 car. Not going to use it? Give it to a friend! (smaller text)
3 - $20 Giftcard (BIG TEXT) for a test drive of any car. *limit 1 per customer (smaller text)
4 - $100 Referral Reward (BIG TEXT)- Refer a friend that buys between 7/22 and 7/31 and redeem this coupon for $100. (smaller text)
5 - PAG Protection only $250 over cost (BIG TEXT). On all extended warranties and protection plans. (smaller text)
6 - Special Rates as low as 2.25%! (BIG TEXT) 2011 model year or newer. 760 + Credit Score. 89% LTV. (smaller text)
On the bottom an asterisk that says all coupons expire July 31st