We need a handout that summarizes our services. This handout will be distributed at trade shows, at conferences, and to potential clients.
We love clean, simple, and modern designs.
We like typographic designs that use text in interesting ways and non-traditional layouts.
We like icons and b/w photography.
Preferred color palette is white with shades of gray. Accent color: #640000, rgb(100, 0, 0)
The handout should be 2 pages (front and back) and print to 8.5x11 paper.
The design should include the following information. We are flexible in terms of arrangement and use of section titles:
I. OUR LOGO (see attached)
Design Lens, the strategy and innovation practice of Vergys LLC, combines traditional management consulting with proven design techniques. We are proponents of 'big' design and use human-centered solutions to make the government work better.
III. FOCUS AREAS
Strategy + Innovation
Define new methods, align stakeholders, and create a shared vision for improved customer experiences
Uncover new possibilities and unmet needs
Design processes and services to maximize performance
Shape systems, structures, and processes to unlock the potential of teams
Creatively solving problems through empathy and iteration
Building narratives to clarify complexity, aid collaboration, and share ideas
Systematically moving people toward a new vision or way of operating
Applying concepts of user experience design to maximize the usability of artifacts
V. DESIGN PRINCIPLES
1. People First and Always
It seems somewhere along the way people took a back seat to technology. But we believe technology should support your work – not supersede it. That’s why our work puts people first. It's a departure from innovation efforts that only rely on technical improvements. By shifting focus back to where value is fundamentally created (i.e., people), our solutions have more immediate and lasting outcomes.
2. Purpose, Not Mandates
Studies show the second highest motivator for job performance is finding meaning in your work. Experts simply title this ‘Purpose’ – valuing the impact or outcome of the work at hand. Why does this matter? When taken in isolation, daily activities can seem mundane and pointless. But when taken together, they are actually the ordinary beginnings of something quite meaningful. Our approach underscores the higher purpose of people's work to ensure new ideas stick.
3. Work Products That Work
We design work products – from management tools to training materials – with users in mind. Experience teaches us well-designed artifacts are not only more readily adopted but have a greater chance of continued use. It's true. Looks matter. So, we balance form and function with key concepts from user experience design: simplicity, clarity, consistency, pattern, digestibility, and delight.
IV. INDUSTRY RECOGNITION
Certified as an 8(a) Company
MOBIS schedule holder GS-10-F-0339X
VI. COMPANY FACTS
Vergys LLC [ver-jis] provides strategic consultative services to public and private sector organizations. We partner with you to expose obstacles, develop effective solutions, and enable breakthroughs to new levels of success.
Duns Number – 828414545
NAICS Codes – 541512, 541611,541612, 541613, 541614
Cage Code – 587W9
Contract Vehicles – SBA 8(a) SDB, GSA MOBIS
Website – vergys.com | designlens.vergys.com/is
Contact – email@example.com
Address – 1455 Pennsylvania Ave NW, Suite 400, Washington, DC 20004