Who We Are
We’re a not-for-profit teen theatre company that performs plays and musicals for the community. We were founded in 2018 and our first season was 2018-19, with a company of 22 local teens. The success of our first season—rave reviews!—led to a large turnout for auditions this summer and our company is nearly doubled in size. Our target audience is families and teens.
We’re the only teen theater company in Santa Barbara that focusing on in-depth professional acting training, while prioritizing personal growth for our company members. (Other companies focus on musical theatre exclusively). Our members are first and foremost a community; they truly identify as tribe. In addition to our high bar that results in truly professional performances, the connections among the actors on stage is palpable.
Brand audiences include company members and their parents, extended families and friends. Company members are local teens who have auditioned to join the company.
For marketing collateral (such as this poster), the audience is the Santa Barbara community. With our proximity to LA and many locals who are professionals in the entertainment industry, we have sophisticated theater audiences with an array of performance options to choose among. This poster needs to appeal this savvy and sophisticated group, as well as local schools who might consider sending groups of students with teachers.