This is going to be an oversized, hardcover, 4-color book, with no dust jacket. In your hand it will probably feel like a textbook or reference book. So that’s a lot of space on the cover to design with.
FEEL: We would like this book to have a warm feeling that is both professional and attractive. Generally speaking we like we like clean, bright designs with fresh, vibrant colors and concepts. But the design also needs to speak of compassion.
KEY WORDS TO CONSIDER WHEN DESIGNING: Healthcare, Professional, Compassion, Personal, Spiritual, and Cultural
2 THINGS WE DON’T WANT: 1) Avoid a “clinical” (i.e. boring) look; 2) We probably want to steer clear any obvious religious imagery such as a Christian cross.
Title: A Desk Reference to Personalized Patient Care
Subtitle: A Guide for Compassionate Healthcare Professionals on Enhancing the Patient Experience by Understanding Differences in
• Spiritual Traditions
• and Generations
Sub-Sub Title: The Essential Guide for Physicians, Nurses, and Other Healthcare Professionals
Author: Aurora Realin, MBA
NOTE: The “sub-sub title” could be in a burst, callout or line across bottom or top. Be creative!
Trim size: 8.5" x 10"
Oh, and this book will be made available for sale to hospitals, healthcare practices, and on major on-line retailers such as Amazon.