Package design for a rainbow colored seven-pack of “Fantastix” liquid candy sticks.
Dimensions: Package is a 14” x 1 3/4” card stock panel which will be printed, cut and scored into a C Fold then inserted into a clear poly sleeve around the candy and heat sealed.
Name: Since the candy is a liquid, the name “Fantastix” could be written in a shiny liquid syrup theme similar to the way “Untamed Fruit Flavor” is written at
http://www.hersheys.com/jolly-rancher.aspx. Other font concepts will also be considered.
Package Front: The theme of the front illustration should look like a sweet, colorful fantasy land including fruit with fun, happy faces. A replication of the candy sticks should also be included, either part of the fantasy land or shown in a row along the end of the package, as if the ends of the sticks were showing through. Text to be included on the package front:
• 100% Vitamin C Enriched
• FLAVORED LIQUID CANDY
• NET WT. 1 OZ. (28g)
Package Back: The back of the package should be informational and include:
• Seven Rainbow Flavors – Cherry, Tangerine, Lemon, Green Apple, Blue Raspberry, Grape and Strawberry
• “To Open” Illustration
• Nutrition Facts
• Bar-code (use sample bar-code)
• Website Address
Attached are example photos of the C Fold layout (front of package should cover sticks and reach end instead of being cut off), photo of the actual sticks to be illustrated on the package, elements to be included in the design and specific wording.