DVD Art for Digital Hom.es, plus web button/graphic

Digital Hom.es

Digital Hom.es (http://www.digitalhom.es) provides a set of instructional DVDs that teach you how to use Apple products and third party peripherals to build a digital home. For this project, I need artwork for a set of 3 DVDs and 1 DVD case.

NOTE:

As part of the design price, I would like the winning designer to prepare two simple follow-up products:

1- two simple web buttons (1” x 2”, 1.5” x 5”) in a similar style, which can link to the DVD promotional page.
2- one image that includes all three discs and the DVD Cover (see the attached file samplecollection.png to get a sense of what I am looking for).

THERE IS NO NEED FOR YOU TO DO THESE 2 FOLLOW ON PRODUCTS UNTIL THE WINNER HAS BEEN SELECTED.

At Digital Hom.es, we design and create affordable and elegant Apple-powered digital home solutions. Home automation has been a niche market for the rich, but new products from Apple now allow anyone to use digital tools to simplify their lives at home. We shows people how to build digital homes at a fraction of the price of proprietary systems.

Ordinary people who want to use digital tools to simplify their lives at home.

NOTE (and sorry for having to put this under "target audience"):

DVD art guidelines:

1. please see attached file dvdtemplate.jpg for more information.
2. Do not use dark colors for the background color or your discs. For example, printing light text on a dark or black background is not recommended. They do not print as well as lighter colors or white backgrounds.
3. We print to what's called "hub printable" discs. They have a 2CM internal non printable area.
4. Your graphic needs to be square (have a 1x1 aspect ratio)
5. It's ok (and recommended) to have the graphics reach very close to the center of the disc.
6. Our system scales down the image, so the outer edge of your graphic WILL be printed on the outer edge of the disc.
7. Leave a little room on the outer edge of your graphic for a non printed area. This area would be less than 2MM. Just don't print important text or graphics right up to the edge. Have a little bit of a buffer.
8. Your image should be high resolution. Basically, make sure you print the image on your laser printer, and if it prints larger than a CD/DVD, and looks good, it will also look good on our system.

DVD Cover art guidelines:
1- see attached file dvdcasetemplate.jpg

This project is wide open in terms of creativity and design. My one design idea is to possibly include lifestyle pictures of people on the DVDs. This should be pictures of one or two people – focused in on smiling faces, enjoying life at home (but without any computer gear in the photos). The sort of photo I have in mind appear on the digitalhom.es website or in the attached couple photo. For the design competition, please use free comps from istockphoto. If I like a certain photo that you have selected as a comp, I will buy it and make it available for you to input into the design.

The 3 DVDs should be clearly part of the same series, but each distinct. Please do not use the Apple or other third party logos. Please use the attached Digital Hom.es logo.

Feel free to only design the first DVD. If your design is among the 2 or 3 designs with the potential to win the contest, I can then ask you then to produce DVD 2 and 3.

DVD text:
The Complete Guide to Building an Apple Powered Digital Home
Disc 1: Understanding the Full Potential of Your Digital Home
Include digitalhom.es logo (attached)

DVD Cover art text:
Complete Guide to Building Your Own Digital Home
Disc 1: Understanding the Full Potential of Your Digital Home
Disc 2: Step-by-Step Guide to Audio and Video Solutions
Disc 3: Step-by-Step Guide to Home Controls

Include digitalhom.es logo and a DVD log