We need an ebook cover design for a book about how to get tons of money in the mail, you can send it as an illustrator file or psd file.
More details on the target audience and ideas for the cover below.
The size: It's an ebook, so at least 300 dpi, psd, 8.5 x 11
Title: Tons of Money in the Mail
Subtitle: Step-by-Step Hands-On Guide to Getting Donations for your Charity through Mail and Email
Author: Mazarine Treyz
3) Business Objectives
Sell ebooks, physical books, webinars, videos
4) Target Audience
(Who are they?, What do they care about?, Describe them) Employees in nonprofit fundraising offices, board members of small nonprofits. Usually these employees are female, so if the cover featured a woman, that would be a good idea.
5) Product/Service Description (Discuss the piece being designed)
This ebook is called Tons of Money in the Mail
There are more details here: http://www.charityhowto.com/upcomin…hp?vid=347
It's a description of the webinar which covers a lot of what the book is about.
6) Benefit to the Consumer
It is an eBook with hands on tactics to figuring out your target audience, writing testimonials, writing your appeal letter, mailing your appeal letter, and even your e-appeals. Helping nonprofit employees write letters and emails to get TONS of money from their donors.
7) What words/adj. do you want people to associate w/the piece being designed?
Hands-on, How to, step-by-step, useful, vibrant, writing
8) What words/adj. do you NOT want people to associate w/the piece being designed?
Business as usual, strategic NOT How-to
Direct mail books such as:
Mal Warwick's Revolution in the Mailbox:
Mal Warwick's Testing, Raise Money
Open Immediately book by Stephen Hitchcock