sparrowandvine had een nieuw print of verpakking ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit40 ontwerpen ingezonden door13 freelance designers.
I'm a small wine producer and retailer, selling a range of my own brand wines in my little retail shop and also to select restaurants and other retailers.
The wines I sell are all typical of the region in which they were grown. All offer excellent value in fresh, modern, dry styles.
The Ox will be exclusively a red wine brand and will be sourced from the Barossa Valley in South Australia. The wines are rich, full bodied, strong and hearty wines. They are packaged in a premium tall, bordeaux shaped bottle.
The target audience is predominantly male aged 22 - 50+ though I don't want to alienate women either! This is a style of red wine that is a good match for steak and other red meats. If the label can allude to this that is a plus.
The label needs to be a single label (probably wraparound style) with all necessary information on it as per below.
The brand name of the wine is The Ox.
The region and wine name. eg: Barossa Valley Single Vineyard Cabernet Sauvignon 2008.
In small font (about 5) there needs to be legal text eg: "12% alc, 7.1 std drinks, pres 220 added. Wine of Australia 750ml"
Bottled for Sparrow and Vine Pty Ltd
72 Hordern Street, Newtown NSW 2042
Will also need space for a barcode.
Also need additional text of approximately 60 words for a wine description/ story.
SIZE AND SHAPE?
Must be a single label that would have main name and brand on one half with the other half containing additional text. (eg: 80/90mm high, 140mm wide).
What we don't want:
No gold, no silver. Needs to be CMYK colours.
No images of grapes, bottles, vine leaves or other cliched wine images.
The files need to be editable.
Typeface needs to be clear, not floral, old fashioned script but rather something clean and modern.
Feel free to use images, illustrations, strong colours and to be creative!
Final artwork as EPS files or .ai saved as illustrator 3 or earlier. I'll need to add description text to individual wines.
Please don't hesitate to contact me directly if you have further questions.