JakeV had een nieuw print of verpakking ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit70 ontwerpen ingezonden door19 freelance designers.
National Road Sealing http://www.nationalroadsealing.com
National Road Sealing is Australia's fast growing road maintenance contractor. We stand out (from our very conservative competitors) by our modern marketing, updated website and constant sales and information campaigns. We project the image to our customers of a modern, reliable, forward thinking organization. Everyone else is marketing "safe, safe, safe" but our company says that safety is a given and that our fresh, personal, customer service based approach to the construction industry is what sets us apart. Our core services are Crack Sealing, Line Marking & Traffic Control. See http://www.nationalroadsealing.com for more detail.
This project will focus on our Line Marking.
Our target audience is broken into the following categories:
- Government (State & Federal) Managers responsible for road maintenance of highways & main roads. Think department of transport type people.
- Local, municipal government engineers in charge of maintaining local roads.
- Airport managers. Looks after runways and airside pavements. Both commercial and defense force.
- Road Construction companies.
- Carpark operators and owners, shopping malls etc
- Anyone else who needs lines on roads!
We require an A4 size brochure - double sided (not folded) - advertising our Line Marking division.
Designers have complete freedom of colours and design elements.
At minimum it should cover our services, which are:
- Line Marking in Waterborne Paint
- Line Marking in Thermoplastic
- Line removal (grinding)
- Coloured surfacing (red bus & green cycleways)
- Raised Pavement Markers
(google this stuff to help you understand)
And also cover the areas we work in, which are:
- Car Parks
And of course, our contact details. See our webpage for detail.
We are looking for a very modern, stand out brochure. Remember our competitors are conservative, engineer based approach. We are the opposite.
Our logo (designed previously by 99designs) is a black background with white and orange words. The brochure should include this branding but it doesn't have to dictate the colours.
Take elements from our webpage if you like, or come up with something completely different.
Pictures included are of some of our crews at work, but using stock images of good looking airports, roads etc is fine too.
Feel free to add your own text (or standard latin text) in areas, or I have some copy available once the designs come in. I will write to suit. I'm not looking for big amounts of text, more bullet points and big easy to read headings with a few lines to support here and there.