Outdoor Media company promotional direct mail.

Stellar Outdoor

Stellar Outdoor is an outdoor media company, building billboards in various regions of Ontario. For this flyer we are looking to advertise to local companies in the Caledonia area.

Local businesses and chain companies (i.e. home building stores, auto dealerships, real estate agents) also tourist areas (i.e. restaurants, hotels, cottages, attractions) in the surrounding area.

Requirements:
Flyer Front:
1 The front of the flyer should include a picture of a billboard (uploaded)located in the middle of the page and company logo on the top of the direct mail piece.

2) Above the picture will read “Best Advertising Value in Caledonia reaching over 11,000 people per day.” Feel free to be creative with these are mainly guidelines.

4) Key facts beneath picture:
located on Highway 6 & 3
Board # S64112
$350/per 4 weeks based on a 1year contract.

Flyer Back
5) A map of the surrounding area, with the point of the billboard location.

6) Include Caledonia and Hagersville on map, & show location point on the map. Below is an example map from Google Maps, but create a new map, with more detail. At the corner of Hwy 6 & Hwy 3 you will insert the billboard facing oncoming traffic on Hwy 6 towards Peel St. E.
<http://maps.google.ca/maps?showlabs…81446&z=13>

7) Contact details (phone & email): 1-877-873-0077/ info@stellaroutdoor.com & feel free to be creative with colour.

8) The flyer needs to be sent in a file that will allow us to make changes to it (i.e. change logo, move around pictures on map, and lettering etc.)

These are competitor websites to gain ideas on how players in this space are marketing:
http://www.cbsaffichage.ca/
http://www.pattisonoutdoor.com/en/