Voltooide wedstrijd

Re-design of Order Sheet Catalogue.

Alfaprint had een nieuw print of verpakking ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit38 ontwerpen ingezonden door5 freelance designers.

38
inzendingen
5
designers
1
winnaar

Hoe Alfaprint hun print of verpakking ontwerp begonnen

Bedrijfsnaam

Askeladden Navnelapper

Overzicht

We are a company who specialises in pre-printed personalised nametags/labels for clothes and other items such as lunchboxes etc.
We take pride in providing an added value service to our customers. It is important for us not to be to "pushy" in the sales process, but let the customers understand the need themselves.
We give the customers a 10 year warranty against release -> wash proof.
We produce and ship the same working day we receive the order.

We have had a positive development over the years and are still keeping that momentum.
Core products are two types of tags -
1 Iron-on tags - for clothes
2 Stickers – for other items

Existing site - Norwegian http://www.navnelapper.no
Sister company - http://www.mynametages.com

We operate as a mail-order company in a niche market. We have been market leader for several years and see the need to take another step and evolve further.
Our existing customers are very loyal to us, but we need a fresher look to attract new customers.

What we want are 2 new catalogues which will be used in differentiating markets and will be translated by us.
An A3 downloadable poster for pre-school.

**Focus on front pages**
NO-named files
UK files are only for refference

Today the catalogues work well, but we see more and more customers moving to the web. We need to strengthen the communication to the customer that we are on web and were to find us.

Vertel ons iets meer over jezelf en de mensen die je bereikt

1. Families/Mothers with children in Kindergarten or pre-school (aged 1-9) where there is a need to tag clothes and stuff (DVD's ski's, lunchboxes etc).
The products are affordable and there is a saving from losing items.
It is a requirement in our territory from the kindergartens that parents tag the clothes.

2. Retirement/Care homes & Elderly and their custodians (aged 65+). To this market main focus is the iron-on tags – we do not focus on the stickers.
These customers are both professionals and normal consumers.

Vereisten

Text input in English from your side - we translate.
We have a few criteria:
a. The bear should be included (Norwegian version) for pre-school.
b. The basic colour should be based around the Orange colour behind the logo (R:248, G:200, B:79).
c. We don't see the logo changing too much.
d. The logo colour should not change to much (R:218, G:37, B:29).
e. Existing motives are included and should not be changed.
f. All files are owned by us and editable for later use.

Designer is free to come up with ideas as long as the product speaks to the targeted audience.

**Pre-School/Kindergarten Catalogue**

PRIORITY IN THE DESIGN IS THE FRONT PAGE IN 4 COLORS.

How it is today:
Please also see the attached files - the English files are for reference only to get the understanding of the wording.
1. Tear off-Catalogue for pre-School.
Size today A4
2 page leaflet (front 4 colours, back b/w)

Back leaflet (b/w) - for re-ordering of coupon book (Catalogue)

**A3 downloadable file **
Simila design profile as pre-school.

**Retirement/Care homes Catalogue**

PRIORITY IN THE DESIGN IS THE FRONT PAGE IN 4 COLORS.
Normal size today has been A5 tear-off catalogue
We are not fixed on including the bear
Colour scheme should follow above.

2 page leaflet (front 4 colours, back b/w)

Back leaflet (b/w) - for re-ordering of coupon book (Catalogue)

These catalogues work OK today for the market.

**Focus on front pages**
"NO...."-named files
"UK...." files are only for refference - page 2 in th "UK...." files.

Please look attached files for reference.

Aangepast pakket

US$ 589

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